How to best position your business with the next generation of customers might be harder than you think. More than ever, people are time-shifting there media to fit more with their lifestyle. Just look at Tivo, Hulu and Netflix to see people no longer have to be home in front of their TV at 8:00PM on Monday night to see their favorite show. So as the content has moved, so has the audience and therefore, the advertisements.
Bringing your products to the customer is trending higher than trying to bring the customer to your products. Since radio and TV ads limit how much information they give you, the tendency to go on the Web to get additional information. Now in years gone by, a Google search might have sufficed however, today consumers are “social researchers”. They search not only for more information but for acceptance with friends and family via sharing via Facebook, LinkedIn or Twitter.
Social Media services include:
– Creation of social media accounts and pages
– Regular placing of information and updates on the pages (daily or weekly)
– Launch promotions with visitors
– Feedback and summary reports
Unlike SEO or PPC, social media marketing is an intensive process and requires dedicated effort.
Benefits of social media marketing:
– Your brand is displayed on social media sites where an ever increasing number of people spend a lot of time
– One on one interaction with visitors interested in your product or services
– Carry out innovative marketing exercises such as contests and games to improve brand recall.
– Socially growing your business organically with a lower cost per acquisition
Advanced Benefits:
- Have customers buy directly from your Facebook page
- Advertisement opportunities directly with Facebook, Twitter and LinkedIn
